By BETC London
RAW is our newly minted youth programme. It’s part research tool, part newspaper, and part internship programme.
And today we invited 10 sixth-formers into the agency to get a taste of life in adland. We teamed up with City University’s Snapshot programme, introducing these young minds to the creative industry. The goal of the day was to open their eyes to the opportunities that await them in the real world.
Over the course of the afternoon we debunked some myths, gave them some tips, ate our body weight in Snickers (in the name of research of course) and tested their creative mettle.
We’re not sure if they preferred our creative challenges or sunning themselves on our balcony. Either way, we’re now scared for our jobs. In a good way.