BETC London were invited to the inauguration of Pantin (BETC Paris' new office) to drink, dance, and witness the start of a neighbourhood regeneration.
Starting with true British flair the entire London team travelled to Paris, instantly looking for pudding-shops (boulangerie), tobacco stores and the nearest seat available for a tiny coffee.
With a speedy stop at Mama Shelter, we were off to Pantin. And, after getting in the way of the French Prime Minister, collecting wristbands for free drinks and loitering in the lobby, we were ready to be taken on a building tour by our founder Remi Babinet.
The impressive former flour & grain warehouse (dubbed ‘graffiti cathedral’) stood derelict since 2000 on the canal in Pantin. So when it came to renovating, celebrated artists and designers came onboard to help preserve and respect the building's history -keeping the full original structure and the cultural landmark intact.
After the tour, we joined a mini festival right outside the office, where we were picked up by boats for a short cruise down Canal de l' Ourcq, docking at Cabaret Sauvage to dance until we couldn’t.
We had a ball with our French family. Their new home standing sweet, striking the delicate balance of avoiding gentrification, while celebrating and welcoming new culture. We can’t wait for our next visit.
Image credits to Florian Duboé (mainly), Felipe Pires Dias, and Kate Gibson (who has a photography GCSE).