Summer is here and it’s time to face your neglected, overgrown, rusty-barbecue-strewn garden and bring it back to life. But it doesn’t have to be a complete nightmare. We’ve been working with KADO to make it super easy for anyone to enjoy thriving flowers for the whole of summer.
Last year we designed and launched the brand exclusively for launch at Waitrose. This year KADO is available at Tesco, online and in Garden centres, to spread the word we’re bringing inspiration to you. We created an Instagram lookbook shot by Kristin Vicari designed to hero the human connection with plants.
In a whirlwind two day shoot we shot 3000 images for a social calendar that illustrates the joy of blooming flowers in your garden.
Closer to P.O.S.
From these shots we created proximity OOH to inspire consumers close to point of purchase.