Welcome Gen and Ali

Gen and Ali are here! And they are already making a massive difference to our culture and how we get things done, and made. Hooray.

If you'd like the more 'official' details', here they are... 

Genevieve Sheppard (Gen) started her career in documentary and television production in Toronto and New York. Following this, she moved to London and into advertising, where she joined BBH and then W+K where she worked as a TV producer. Most recently she was Head of Production and Executive Producer at B-Reel Films. Genevieve will work across all the agency’s clients and new business, and will continue to progress the agency's support for 'Free the Bid’, the initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.

Alexandra Kelly (Ali) started her career as an artist agent and producer at Serlin Associates representing fashion and beauty photographers, and then at Pocko representing illustrators and animators. She went on to work at Wieden + Kennedy as a Project Manager and Art Buyer, before joining the Government Digital Service (GDS) where she ran a creative team of filmmakers, writers and designers. The launch of GOV.UK has been widely credited with making government services simpler, clearer and faster. It also won a D&AD Black Pencil. Ali will be continuing to build the team and attract new talent to BETC, developing the agency’s culture and overseeing print and digital production across all clients.

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